Sam Hober is where traditional craftsmanship met modern design when Noi and David married, before dawn in the village of Sokgnuluam, Thailand. (Mischief also met intelligence but that’s another story.)
Incidentally, Sokgnulam means "the village of the pythons," but there are very few left so the wedding proceeded peacefully.
Noi’s mother Kumpai liked David very much and thought that he looked splendid in his crisp white linen suit. But David seemed just a bit on the serious side and not very Thai.To alleviate this problem Kumpai had some Thai clothes made for him from her best mudmee silk - made by tying and dyeing the silk yarn by hand before weaving.
The women in Noi’s family have been in the silk business for a very long time. Recent finds by archeologists indicate silk making in Thailand dates back some 4.000 years, making Thai silk the oldest in the world.
At least that's what Noi's family says.
Meanwhile, Kumpai’s plan worked. David not only looked better in Thai silk - he also felt better.
There was even talk of his becoming a mulberry tree farmer, and taking the late-night shift feeding the silk worms their mulberry leaf rations. Silk worms get very hungry, especially at night.
This talk soon faded, one thing led to another and now we have a website. At first the business was named Mulberrywood and then when Samantha was born the name changed to Sam Hober. Sangdao is another brand of ours which has a focus on scarves, bags and clothes made with Thai silk and other natural fabrics. Benjamin Hober is our brand which has readymade ties.
Noi and David share the design work, and David handles the business side of things. In Thailand, we grow raw silk for our silk fabrics, and weave with local artisans.
And on Noi's side a centuries old family tradition of weaving silk by hand in Isan, Thailand.